Since the very moment of its inception, CORUM has been a distinctively "different" Swiss watch manufacturer. Founded in 1955, its roots began and remain in La Chaux-de-Fonds, Switzerland. The upright key logo began as the key to perfect time but quickly became the "key to success." Whether designing extraordinary timepieces such as the Golden Bridge and $20 Dollar Coin Watch, capturing the spirit of the sailing world in the Admiral's Cup collection, or creating painted miniatures and enameled dials for the Artisan Collection, CORUM's watchmakers and artisans unquestionably set the benchmark.

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