The internet provides a wealth of information to today's consumer, usually in an unbiased environment, and has made many industries more price-competitive. This is certainly true of the diamond industry. However, most people prefer working with a professional jeweler they trust when making this important purchase.
When shopping for a diamond, it is important to become as educated as possible about diamonds and available pricing. The internet can be a useful resource during this process. However, when it is time to buy, we recommend asking friends and family members for a referral to a jeweler you can trust.