Keeping Time

Buying Style

Selecting a watch is just like choosing any other piece of jewelry; it is a decision that should be based on personal taste. Today's watches not only keep time – they are considered fashion accessories.

People often choose their watches according to their lifestyles. The more youthful and active person may prefer a sportier design, whereas the more mature person may prefer precious metals and gemstones.

Whatever factors affect your decision, prices can range from $10 to $100,000 or more. The more expensive timepieces are often works of art, meticulously designed by master watchmakers who have spent years developing their craft.

No matter what type of watch you choose, be certain to buy it from a jeweler who has a trusted reputation in your community.

Buying Discount Versus Warranty

All too often, the benefit received by a "great price" is erased by the aggravation one encounters when trying to service a watch that does not carry a proper manufactuer's warranty. Consider purchasing your watch from a jeweler who provides an extended warranty over and above that of the manufactuer. This type of jeweler is providing level of service not found anywhere in the "discount pricing" arena.

Caring for Your Watch

When caring for your timepiece, be sure to treat it just like any other piece of jewelry. Have it checked periodically (once a year) by your jeweler to ensure its stability. If anything breaks, have it repaired immediately. Often, when a watch is left in disrepair, problems with the movement may be compounded.

Unless otherwise noted, do not expose your watch to water or severe fluctuations in pressure or temperature. Most water-resistant watches have a screw-down crown, which must be kept in the locked position to maintain a seal. If not, your watch could be damaged by exposure to moisture.

Batteries in quartz movements should be changed periodically. We suggest replacing batteries every two years before the battery dies. Typically, batteries can last one to five years; however, if a dead battery is left in the watch, it could leak and ruin the movement. Remember, only an expert watchmaker or trained jeweler should perform any repair or battery changing.