Focus Group #1

First Impression
First Impression
On the sales floor we know we only have 8 seconds to greet you before you think less of us... But we are new to online courtship...
The new sections are easy to navigate.
I want to click on all the buttons to see where they go.
I feel like I can trust Zachary's Jewelers.
I feel like I know who is behind Zachary's Jewelers.
I don't care who is behind Zachary's Jewelers.
I think Zachary's Jewelers is an ethical business.
I want to leave this website immediately.
Diamonds
Diamonds
I feel like I could learn all I need to know about diamonds without leaving this website.
I would rather get a third party lesson in diamonds.
I feel confident in the 4Cs.
The diamond section is boring.